Archive for February, 2010

Never Tell Our Business to Strangers: A Memoir

February 28th, 2010

  • ISBN13: 9780345505354
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

Product Description
When Jennifer Mascia is five years old, the FBI comes for her father. At that moment Jenny realizes that her family isn’t exactly normal. What follows are months of confusion marked by visits with her father through thick glass, talking to him over a telephone attached to the wall. She and her mother crisscross the country, from California to New York to Miami and back again. When her father finally returns home, months later, his absence is never explained—and … More >>

Never Tell Our Business to Strangers: A Memoir

The Design of Business: Why Design Thinking is the Next Competitive Advantage

February 26th, 2010

  • ISBN13: 9781422177808
  • Condition: NEW
  • Notes: Brand New from Publisher. No Remainder Mark.

Product Description
Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple’s iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.

Why? In The Design of Business, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinki… More >>

The Design of Business: Why Design Thinking is the Next Competitive Advantage

Business Law: Text and Cases

February 26th, 2010

Product Description
Comprehensive, relevant, and meticulously up-to-date, BUSINESS LAW, Eleventh Edition, combines in-depth coverage of business law in a unique student-friendly format. It delivers a classic blend of black letter law and cutting-edge coverage of contemporary issues and cases – making the law accessible, interesting, and relevant for readers. It provides an excellent assortment of cases, ranging from precedent-setting landmarks to the most recent decisions. Ethical, glo… More >>

Business Law: Text and Cases